Kronenbourg 1664 Any Hour Happy Hour

Premium Beer from French for Free

FevaWorks is honoured to have worked alongside Ogilvy & Mather to create the “Any Hour Happy Hour” campaign for Kronenbourg 1664, a multinational French beer brand. FevaWorks contributed to the campaign by launching, a site which allows users to arrange their own Happy Hour, at any hour of their day, at any of the 60 participating bars in Hong Kong.

Running throughout May 2015, the campaign coincided with the annual Le French GourMAY festival celebrating French cuisine, as well as offered local users the flexibility of choosing their own happy hour to suit their own busy schedule. The resulting campaign generated much buzz and was even featured in Marketing Interactive on 13th May 2015.